New IP Materials on E-Commerce in India

About 48.7 percent of the total population of India has access to internet. Despite this relatively low internet penetration, the sheer size of the Indian consumer market has heralded the e-commerce industry in India. 

E-Commerce is an excellent business enabler. However, it is solely the owner's responsibility to protect his intellectual property (IP) rights. If the entity fails to protect the intellectual property before revealing it to the public, it inadvertently allows others to unfairly use the same.

The India IP SME Helpdesk team has recently published new IP materials focusing on the e-commerce sector, emphasizing the specific aspects and importance of intellectual property in this field in India.