Brexit: seeing red and feeling blue

EU legal developments combined with confusion around Brexit have left brand owners concerned about the scope of their rights, but there is now more reason to be hopeful, as WIPR reports.

EU brand owners are feeling blue and seeing red, and that’s before we even talk about Brexit.

Following the General Court’s Red Bull ruling and an opinion in the Louboutin case, it seems increasingly difficult to register non-traditional EU trademarks (EUTMs) such as shapes and colours.

As we wait for further developments in those cases, the UK’s scheduled departure from the EU has caused much confusion and concern.