Figures show USPTO received 440,000 new trademark applications in 2017 Number is
a 13% year-on-year rise, and highlights quality challenge USPTO trademark
commissioner pledges more examiner hires in 2018 New figures show that the US
Trademark and Patent Office (USPTO) received over 440,000 new trademark
applications in 2017, a rise of more than 13% year-on-year. Writing for World
Trademark Review, the USPTO’s trademark commissioner, Mary Boney Denison, has
promised that a “substantial number” of examiners would be hired in 2018 to
ensure that the office can effectively handle the increase in application
volume.
As first reported on the iPelton blog, records from the USPTO
Trademark Electronic Search System (TESS) indicate that the USPTO received
440,768 new trademark applications in 2017. This was a rise of 13.4% from the
2016 figure of 389,000, wherein that year only saw a modest increase of new
applications from the 2015 figure (of 378,000). Last year was also a record year
for the number of trademark registrations at the USPTO, at 255,008. As Erik
Pelton, of Erik M Pelton & Associates, notes: “With the rate of growth in
application filings and registrations issued, the USPTO trademark register
indicates steady and increasing growth in the economy.”
Naturally,
though, a rapid increase in new applications and registrations will bring to
mind question marks around trademark pendency and quality (as we reported
previously, for example, the number of applications from Chinese entities has
rocketed but concerns abound with respect the legitimacy of many of these
filings). But in an exclusive article in the latest issue of World Trademark
Review, the USPTO’s trademark commissioner Mary Boney Denison voiced her
confidence that both criterias were being met – and would continue to do so into
the future.
“The organisation continues to meet its commitments on
trademark pendency, a subject of crucial importance to rights holders when it
comes to making business decisions,” she writes. “Trademark quality targets were
[also] surpassed in all categories in fiscal year 2017, showing that specialised
training, online tools and enhanced communication efforts are proving
effective.” She revealed that examining attorneys issued close to 600,000
initial first actions in fiscal year 2017, with pendency maintained at
approximately three months from receipt of an application to issuing a first
action. Disposal pendency was similarly meeting targets; the average number of
months from date of filing to notice of abandonment, notice of allowance or
registration is well under the 12-month target (where it has remained since
2008).
Naturally, all of this is only possible through being able to
keep up with the significant rise in new applications the office is receiving.
Denison states that, in fiscal year 2017, the USPTO hired 66 examining attorneys
– meaning the total number of trademark examiners was now at 549. She added:
“[We] expect to hire a substantial number again in 2018 to ensure that our
capacity meets the expected increase in application volume.”
Beyond just
adding to the workforce, she furthered the development of current employees to
meet growing demand. “The USPTO provides multifaceted training for its
employees, including in-house legal training, training on new legal research
technological resources, training on maintenance document review procedures to
minimise errors and continuing legal education on relevant topics provided by
outside attorneys,” she reveals. “Adopting more rigorous, customer-centric
outreach has also resulted in valuable feedback for examination quality. Such
outreach includes regular meetings and roundtables with external constituent
groups, a customer call centre, cooperative efforts with industry groups on
updating identification of goods and services, and an email box for customer
input.”
The USPTO clearly faces a tough challenge this year – if the
current rate of new trademark applications increases at the same rate, it will
approach half-a-million in 2018. However, it appears to be ready to respond
accordingly.
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