‘Caitlyn Jenner’ trademark application hints at new TV show

Barely a week after the front cover of Vanity Fair displayed a picture of the new-look Bruce Jenner, or Caitlyn as she is now known, a US resident has filed a trademark application for the name ‘Caitlyn Jenner’.

According to the application, dated June 6, the mark will cover services including “entertainment in the nature of an ongoing special variety, news, music or comedy show” and “ongoing television programmes”.

Applied for by California resident Leon Youngblood, the application also covers hats, pants and, perhaps appropriately given the subject of the application, both suits and dresses.

The ‘Caitlyn Jenner’ trademark application follows hot on the heels of other trademark applications for popularised names and phrases, including ‘Je suis Charlie’ and ‘I can’t breathe’.

As it stands, the application for ‘Caitlyn Jenner’ is the only US filing that includes the full name of the former athlete but, perhaps, there has been a more questionable application.

Youngblood could not be contacted for comment.