In order to foster more well-known and famous trademarks, Jinan, capital city of Shandong province released the outline of trademark strategy, planning to apply for 4-5 pieces of well-known trademarks in 2008 and increase the provincial famous trademarks to over 160 and the city ones to more than 120 pieces.
Based on the advanced enterprises with well-known trademarks as well as strong competitiveness, Jinan will make effort in developing more world-class brands and helping enterprises pass the Madrid System for the International Registration of Marks as well as improve the foreign-registered trademarks.
Moreover, targeting on those enterprises with high reputation and much economic strength, Jinan will endeavor to create more well-known trademarks for them. [Chinese version is available on Jinan Daily]
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