French jeweler and watchmaker Cartier SA has filed two trademark infringement complaints in Pudong district court against Shanghai Shiduoyi E-commerce Co, operator of online shopping site Yihaodian.com, and two Beijing firms that allegedly sold fake Cartier products on the portal.
The French company's attorneys said the famed brand has been granted status as a well-known trademark in China many times.
The products on sale at Yihaodian were called "Cartier's classic style" and the "Cartier collection" but the French firm said it did not make the items.
The court has not yet set a date to hear the cases.
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