Zoomlion Regain 10 Trademarks After 4 Years' Effort

Hunan Zoomlion Heavy Industry Science and Technology Development Company recently received final judgment from Indonesia Supreme Court on a trademark dispute case between Zoomlion and an Indonesia-based company. The court rejected appeal of the company, upheld the first-instance decision of Jakarta Commercial Court and ordered the Trademark Office of Indonesia to withdraw the Class 7 and 12 trademark of the Indonesia-based company. Thus, Zoomlion completed its 4-year globetrotting journey of regaining 10 trademarks that were squatted in Argentina, Syria, Chile, Mexico, Ukraine and Indonesia.

Following a game plan eyeing the globe, in 2007, Zoomlion launched a worldwide campaign in building its trademark firewall via both the Madrid route and country-by-country approach. As of September 2011, Zoomlion had registered its ZOOMLION, Z figure, ZOOMLION+figure trademarks in both Chinese and English in 120 countries and regions.