Time-honored brands actively protected

To guarantee the safety of national historical and cultural heritages, the third national general survey on cultural relics after the foundation of new China was started in 2007 and will last till the end of December, 2011.

For the first time, time-honored brands were included in the survey.

Many China time-honored brands are famous worldwide and the brand value is incalculable.

Founder of the U.S. magnate of retail trade Wal-Mart, one of the world's Top 500 Enterprises Sam Walton ever said that his inspiration of founding Wal-Mart came from China's time-honored brand Ruifuxiang.

These time-honored brands have gradually become classic representative of Chinese culture. At present, all major cities nationwide have taken the time-honored brands as treasure, released policies and regulations and hosted various exhibitions to protect them.

The Second Top 100 China Time-honored Brand Value issued in 2007 shows that the value of 117 brands on the list exceeds 100 million yuan, among which, Moutai and Wuliangye respectively have their brands value reach 10 billion yuan.

All these acts indicate that all circles of the society are supporting time-honored brands so as to promote rapid development of time-honored brands in 2007. [Chinese version is available on Jiangnan Times]