China's top copyright regulator announced stricter music streaming rules on Thursday, asking online music service providers to remove unlicensed products by the end of this month. Music websites that continue to offer unlicensed music after July 31 will be "seriously punished", according to the official website of the National Copyright Administration.
It added that with strengthened enforcement and supervision on service providers, the administration hopes to better protect copyright holders and improve online music copyright order and market environment.
The measure is part of this year's Jianwang Operation, an annual nationwide campaign against online intellectual property rights infringement, jointly launched by a number of agencies including the NCA.
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