Swatch Says Its 'One More Thing' Trademark Has Nothing to Do with Apple

Swatch recently caused some commotion by trademarking the term "one more thing", a line regularly used by Apple founder Steve Jobs - and recently by Apple CEO Tim Cook when he revealed the Apple Watch.


Some commentators accused the Swiss watch maker of taking a petty jab at the Cupertino, which only launched its smartwatch on the market in April this year. Swatch, however, denies such claims.


A company spokesperson said: "In principle, Swatch trademarks all of its watch names (or names of its collections) in different categories. In the current collection, you can find names like 'Moitié-Moitié' or 'Centrino', which were inspired by culinary specialties (the very famous Swiss cheese fondue), or by Technics. Others are inspired by movies. In this case, the name was inspired by inspector Columbo's citation 'Just one more thing' - obviously our design team plans to launch a collection inspired by the 'Film Noir'."