CRI Becomes First in China to Apply for Sound Trademark

China Radio International has become the first Chinese company to apply for a sound trademark.

The state broadcaster is trying to register the opening music of its daily show as a brand.　A sound trademark highlights audio cues that can distinguish the origin of products or services.

A good example is the American motorcycle brand Harley Davidson, which, in 1994, filed a sound trademark application for its distinctive V-twin engine sound.

China began to receive sound brand applications when it enacted its new trademark law on May 1 last year.

The state trademark administration says the approving process for CRI's sound brand will take some time.