Baidu wins 1 mln yuan fund as a Chinese Well-known Trademark

After being recognized as Chinese Well-known Trademark by State Administration for Industry and Commerce, top Chinese search engine Baidu Company lately obtained a Special Award Fund for Chinese Well-known Trademark with the sum of one million yuan.

The Special Award Fund for Chinese Well-known Trademark, a governmental supporting measure set up by Haidian District of Beijing, aims to encourage parts of outstanding enterprises with well-known trademarks in investing and striving for brands.

At present, embezzling and counterfeiting "Baidu" and its logo usually appear in our society, thus, applying for the recognition of Chinese Well-known Trademarks is a key step of the overall strategy of protecting "Baidu" brand.

Besides, an official from Baidu stressed, the acquisition of Special Award Fund for Chinese Well-known Trademark presents that state governmental departments pay great attention to the protection of "Baidu" brand. So Baidu will safeguard the rights and interests of own trademarks and brands, and set a good example for domestic hi-tech enterprises in brand protection and law assistance.