Special action against imitating Moutai launched

The State Administration for Industry and Commerce will intensify the management of trademark registration and launch a special action to combat illegal acts of faking and infringing Kweichow Moutai.

Vice Minister of the SAIC Liu Fan expressed that Kweichow Moutai is the rare excellent national brand with independent intellectual property in China and enjoys high fame, reputation and credit.

The SAIC always pays great attention to the anti-fake and infringement work for Moutai; suggests that Moutai shall hasten to file trademark registration worldwide so as to safeguard its legitimate rights and interests of Guizhou Moutai brand in accordance with law; requires Moutai to make in-depth and careful investigation over various counterfeit and infringing acts in the market in order to acquire the first-hand stuff and strengthen contact, coordination and cooperation with industry and commerce departments across the country to make protection of Moutai proceed based on normal law enforcement procedure. [Chinese version is available on foodqs.com]