Famous time-honored brands seek further development

On September 16, China Traditional Commercial Street Development Convention and Forum on Chain Expansion of China Time-honored Brands was held in Hohhot, capital of Inner Mongolian Autonomous Region.

Taking Dazhao Qianjie, the major commercial program of Dazhao tourism and commercial zone of Hohhot as research sample, the Forum discussed various thoughts of brand operation of commercial streets and focused on import of China time-honored brands to set up a mode of attaching importance to both brand and culture of commercial streets.

Over 20 participating time-honored brands, including Moutai, Hengyuanxiang, Quanjude, etc. and association of time-honored brands of Beijing, Shanghai, Zhejiang, etc. made exchanges on significance and need of traditional commercial streets, cooperation between commercial streets and time-honored brands, chain expansion and development of time-honored brands.

They expected that since Dazhao Qianjie meets the requirements of time-honored brands, they may seek common development with local brand enterprises and merchants of Hohhot. And they are confident of the prospect of the entrance and cooperation. [Chinese version is available on Xinhua]